Social Pulse: Algorithms And Being Social
Algorithms, shm-algorithms. That’s hashtag #getoverit #letstrysomethingelse #ffs
It’s true the skewed algorithms definitely CAN stink unless you’re willing to navigate around them. Many of us remember the glory days of 10,000 shares, over 80% of your OWN audience reached without a dime spent, thousands of likes, and comments, and millions of impressions daily. We all loved those numbers, but those days are gone. That excitement in how many people liked our page that day isn’t where most of us are focused, and instead many of the new media marketers started becoming advertisers. Most of us knew social media would change, after all, we left MySpace for Facebook so like in life, change is the only thing you can truly count on. But, I have a proposition for all social media marketers and casual users.
What if we all went back to the roots of social media?
Did I lose you? Roots? What? Stick with me, what if we put up content solely for the purpose of being social? What do I mean when I say that? What if we put up content that we feel offered value to the world without the expectation of what we used to see on a Facebook post in return, and rather celebrated the social aspect. What I’m referring to is referred to as engagement. Engagement is the new growth-measuring tool. Engagement is just being social. Engagement shows that people care about you, your content or your brand. Are you engaging with those people who are taking time to engage with you? If not, it’s time to ask yourself WHY? Why did you stop being social? Reply to some comments, go live on Instagram with some of your fans or customers. BE SOCIAL, and stop shouting at people and hoping that you’ll get some social proof out of a post. It’s truly time to get social and navigate around the algorithm with great content and live authentic engagements. Stop looking at the reach and go back to getting to know your customers, your fans, your followers. And even though this gets overused, please be authentic otherwise we are doing social media a horrible disservice.
The future is here. Get into the video scene if you haven’t already. I started saying this in 2013 to clients and those that embraced it are thriving, while those that didn’t are stagnant and wondering why they aren’t benchmarking. Whether it’s episodic, short story-like content, live video, or pre-recorded video, this has to be in your plan on YouTube, Instagram, Twitter, and Facebook.
I’ve handpicked some articles to review. So there it is, you have the social pulse to review
Have fun being social. xo, Zuri
Which Stories Option is Best for Your Brand? [Infographic]
With the use of social media Stories on the rise, more and more brands are also considering how they can use the Stories format to better connect with their audiences. There’s the original, in Snapchat’s Stories, then the replica, Instagram Stories, which has in many ways surpassed the former. Then there’s Facebook Stories, which also now connects through to Messenger. Each option has its own benefits – the team from Hootsuite have provided an overview of their strengths in this new infographic.
One way to analyze the success of a campaign, or to measure the growth of your reach, is to get into the habit of creating a dedicated hashtag for the campaign, and then tracking its results. Paid hashtag tracking tools can be expensive, but they do make the process a lot less laborious. For the rest of us, resourceful hashtag tracking requires organization, consistency, and a few free tools.
Instagram has finally heeded years of user complaints, sort of. Posts on Instagram will now appear in more of a chronological order. The previous algorithm—which showed posts based on a user’s perceived interests rather than what was posted most recently—will not disappear completely. That said, at least Instagram is trying to provide its users with more control over what they see and when they see it.
Facebook Expands Test of Local News and Events Section in News Feed
As the Facebook data privacy debate rages on, The Social Network is pushing ahead with its plan to increase civic engagement, and promote The Social Network as a force for social good.
How to Discover and Create Content That Your Audience Craves (and Grow Your Following)
There are times when we all run out of content ideas. I’ve been in this situation many times myself — feeling unsure about what content to create and share. However, after much trial and error, I’ve managed to find a few solutions to help keep a constant stream of content ideas flowing. These strategies help me uncover the types of social media content that our audience loves to engage with and share. And in this post, you’ll learn about six ways to discover the content your audience craves.
Have you shifted your Facebook marketing strategy in recent weeks? Since Mark Zuckerberg announced the sweeping change to the news feed algorithm back on January 11th, there’s been a wide variety of responses out there. I’ve seen everything from recommendations to stop publishing content on Facebook altogether, to only using your personal profile and groups. Thing is, there is an incredible opportunity right now on Facebook. And, the whole Facebook family of apps for that matter. Facebook, Instagram, Messenger and WhatsApp.
Opinion: YouTube has got to be your No. 1 priority. You barely need to scroll through your Facebook News Feed to understand how dominant videos have become. And that’s true for all social media platforms. Which one of these is dominating on mobile phones, though? YouTube.